Bob Hoot

Bob Hoot has more than 45 years of communications experience in the Madison marketing community. His background includes working as an Art Director and Creative Director at several top Madison agencies.

Hoot gained in-depth knowledge of video and film production working for RW Video. In 1983, he established the first commercial video computer graphics operation in Wisconsin. As a beta test site for the Colorgraphics Artstar, Hoot pioneered the system development in 2D and 3D work. He created award-winning animation and video for clients like Miller Brewing, United Way and Mercury Outboards.

In his work for area advertising agencies, he produced for a roster of blue-chip accounts, including Cellular One, CUNA Mutual, Kohler and Sentry Insurance. He's worked on hundreds of print and broadcast projects, from straightforward and clean graphic design to key roles in marketing planning and implementation. Hoot also developed expertise in public information and education programs working for the Wisconsin Department of Transportation. Television, radio, and print he created on drunk driving and seatbelts garnered numerous local, regional and national awards.

From 1993 to 1997, Hoot was Graphics Editor at the Wisconsin State Journal. There he developed electronic prepress procedures, designed books and editorial formats for events including the Rose Bowl, Super Bowl and Monona Terrace Grand Opening. Hoot also designed and assisted in the launch of Madison Newspapers' website.

In 1997, Hoot reestablished Hoot Communications as a full-time enterprise. Originally started in 1989 as a design firm and advertising agency that did business as Hoot Creative, the new Hoot Communications added niche and custom publishing, online marketing and content, as well as creative services for marketing. Hoot works with numerous markets throughout Wisconsin and the Midwest creating destination guides in print and online. He also provides marketing and design for print and online projects to many of these CVBs and chambers. Hoot supplies editorial, design and production services for glossy periodicals and their e-publication complements. Publications such as At Home, SPACES and Healthy Living — created and localized for each of several markets. Hoot offers concept, copy and design services to publication advertisers that do not have agencies or in-house creative. Hoot Communications also provides custom publishing services for a variety of annual and event publications as well as book design/production.

Hoot worked with a variety of B2B and B2C clients meeting their needs and exceeding their expectations with creative services for marketing, content creation and marketing for print, video and online including social media strategies and formats.

Bob is a 1975 graduate of the University of Michigan, earning a bachelors degree in art history and fine art.